Industry Reflection – Journalism’s lack of diversity threatens it’s long-term future

When people think about diversity the first thing which usually comes to mind is to do with colour, race or sexual orientation. This however is not the case. Diversity comes in as many forms as there are differences in people.

It will never be physically possible to represent all aspects of society, however it can and should be seen as a general representation of the people they serve.

An article written for journalism.co.uk by Caroline Scott on  25th October 2016 called-

How news organisations are starting to tackle the lack of diversity in sports journalism, it explained how, as a whole the media industry is becoming more representative but some areas are still struggling.

The main are highlighted was sports reporting. It states: ‘Only 9.6 per cent of the 456 media roles covering the Olympics, Paralympics, Euros and Wimbledon in 2016 were of Black, Asian or minority ethnic origin.’

Whilst I see why this is a concern, I must ask a question: is it the media companies who are not recruiting a diverse team, or, are they making recruitment choices based on the people which apply?

Without question journalism as an industry needs to make itself more attractive to a multi-cultural intake of wanna be reporters, producers and broadcasters but how?

Harrison Jones from the Guardian said on 4th August 2016 that 51% of the top 100 journalists went to public school. In the same article the National Union of Journalists (NUJ) was quoted as saying our industry remains ‘the preserve of the privileged.’

Not all but most of the top jobs (paid and work experience placements) are London based, therefore unless you are based in the south, or have a heavily supportive external source of income this can be problematic.

A contradiction to that is our own Nicky Harley. Whilst not it the top 100, she began at a local level, worked really hard in perfecting her craft and was fearless in her ambition.

The media is not a one shoe fits all. Media outlets need to produce the like of content that consumers want if not, people wont buy the publications or tune in to the broadcasts.

To do this we need to understand what, as consumers want.

I don’t believe in having a person of diverse race just to tick a box, but if it makes someone think, ‘I get who they are and what they are saying’ or ‘I could do that’. It’s a good thing.

Conversations need to be had with people of all ages to figure out the best plan going forward.

 

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Self-initiated: Hitting a rough patch

In the beginning there were a couple of issues relating to the change in direction of the course as a whole. These were over come and Jackie and I had a clear vision of where this project was going to go and what we were going to do.

Unfortunately things took a nose dive due to issues with student finance withdrawing our final payment.

The issue had been in the air for some time but we had been assured things would be okay.

Just before the Easter break I realised I had no assurance that my funding would be paid as usual. This began what could only be described as a nightmare.

After being interrogated and grilled and made to feel like a criminal they announced with three days notice that funding would be withdrawn – all on a technicality. I had a complete breakdown having to beg my work to allow me to go full time just so I could make my rent.

Everything became about finding money to survive and be able to live.

I have always suffered badly with anxiety and this went out of control, I suffered panic attacks and at times wondered if there was any chance of getting through this.

Unfortunately the result of this was that all my uni work including this project has been but on the back burner.

In part due to being organised before I have come up with something which I am reasonably happy with, but in fairness it is no-where like the standard I pride myself on.

 

Social Media: The Same But Different – Evaluation

One of the criteria’s of the social media strategy was to produce four versions of the same tweet, and compare the number of impressions and interactions of each.

In keeping with my earlier #bepositivebeyou campaign I have embraced Mental Health Week.

This for me is important as it is a time to outwardly show compassion and bring awareness to something which at some point in our life will effect at least one in four of us.

This was my first Tweet.

https://platform.twitter.com/widgets.js

It was very basic, plain text. The wording for this was chosen to demonstrate empathy and understanding.

The breakdown of this simple tweet is as followed (based of twitter analysis)

Impressions – 623

Total engagements – 19 (likes 7, profile clicks 6, retweets 3, detail expands 3)

Engagement rate 3.1%

The second tweet 

https://platform.twitter.com/widgets.js

For the second I wanted to include an image with an inspirational quote. I chose this because it was something I was drawn to personally.

The breakdown for this tweet is:

Impressions – 264

Total engagements – 6 (Likes 3, Retweets 1, Link clicks 1, Detail expands 1)

Engagement rate – 1.9%

The third tweet. 

https://platform.twitter.com/widgets.js

It was time to get personal. Words are one thing but to lay yourself bare for the whole twitter verse to see is scary.

The breakdown is:

Impressions – 656

Total engagements – 30 (Media engagements 11, Likes 9, Profile clicks 7, Detail expands 2, Hashtag clicks 1)

Engagement rate – 4.6%

The fourth tweet.

https://platform.twitter.com/widgets.js

One of the main aims for this is to show people they are not alone, so it was time for a poll.

The breakdown for this is:

Impressions – 156

Total engagements – 6 (Votes 5, Detail expands 1)

Engagement rate – 4.1%

Overall I have been reasonably happy with they way in which all four tweets were received.

I was most surprised how well the first plain tweet was received. It was mid length but most importantly relevant, personal and used hashtags which are trending.

The personal tweet with the photo’s was the most well received. This, if i’m honest was not the most shocking discovery. It did however re-enforce the notion that people react to people.

 

Social Media Strategy Evaluation

There has been a major personal glitche which has impeded the way this project has been broached over the past two months. I believe the overall analysis is a reasonable representation of what I am capable of.

My twitter account is @yorkrosemedia and in November the number of followers stood at 243. The target set was 500, unfortunately this was not quite reached, the final number of followers standing at 433. An increase of 190 followers over a six-month period is substantial.

The aim of this social media strategy has been to increase the interactions of my posts on Twitter and Facebook. In specific the impressions and engagement figures of posts. This will offer insight into the kind of posts that my followers interact with.

Throughout this module I have tried to use a variety of text, videos, images and gifs to create some interest.

As part of the overall social media strategy, a key element was to run a campaign. This would focus on a specific hash tag of my creation.

My campaign was called #bepositivebeyou. Its aim was to promote positivity via social media.

The reason for choosing positivity as a theme for my campaign was a little selfish. When scrolling through Twitter and Facebook there as so many wo is me posts, the my life sucks, I hate the world or Brexit etc. The posts that made me pause and read were the ones which offered a little light and inspiration, or the ones which allowed gave on insight into the person behind the keyboard.

This was carried out throughout mid-March. The Beast from the East had past, but it was still grim outside.

The most popular post of the week was posted on the 20th of March:

Capture 11

Capture 12

This gave a 5.6% engagement rate.

There are a couple of reasons this as a post worked. The hash tag used was #internationalhappinessday. It was trending, with people from the world over sharing images of what makes them happy.

It also gives an insight into my life, this allows people to see I am real, therefore when I tweet about other things I become more than just a name on a twitter handle.

One of the tweets which I feel most saddened by with regard to engagement rate was:

Capture 15Capture 16

The engagement rating was only 0.6%

I feel the subject was in the moment and relevant. The impressions are reasonable.

Within the duration of the social media strategy I attempted to produce my first Gif.

It was done during our lesson of Uni. I picked a short video which featured my late dog named Bucket. He was a real character and always brought a smile to my face.

When deciding what kind of Gif to produce I was looking through at the ones which caught my eye. There seemed to be a repeating theme…animals, it didn’t matter what the animal was they just made me smile.

The clip was filmed by me a couple of years ago before he got sick so it seemed the obvious choice.

Capture 9Capture 10

The engagement percentage was 1.9 which for a very first attempt I am relatively happy with.

Within the month of the campaign my follower increase was quite reasonable

March figures

The overall social media strategy was however more than just one campaign.

Staying with in March, the most post with the greatest engagement rate was a periscope

This post had the largest engagement rate of all my posts.

Capture 17

It was filmed during one of our news production days where, unfortunately I was suffering with excruciating tooth ache. Instead of just suffering and getting nothing out of it I decided to film my pain and what I had to do through to try and get an NHS dental appointment.

The video received 181 impressions, with 35 interactions giving a respectable 19.3%

Periscopes work slightly different to regular twitter native video’s. People who use periscope receive a notification when any of their followers are broadcasting, in addition they can use the app to actively search live video’s from across the world.

Social media is a living beast that must be constantly fed and tended to.

In keeping with my earlier #bepositivebeyou campaign I have embraced Mental Health Week.

This for me is important as it is a time to outwardly show compassion and bring awareness to something which at some point in our life will effect at least one in four of us.

This was my first Tweet.

https://platform.twitter.com/widgets.js

It was very basic, plain text. The wording for this was chosen to demonstrate empathy and understanding.

The breakdown of this simple tweet is as followed (based of twitter analysis)

Impressions – 623

Total engagements – 19 (likes 7, profile clicks 6, retweets 3, detail expands 3)

Engagement rate 3.1%

The second tweet 

https://platform.twitter.com/widgets.js

For the second I wanted to include an image with an inspirational quote. I chose this because it was something I was drawn to personally.

The breakdown for this tweet is:

Impressions – 264

Total engagements – 6 (Likes 3, Retweets 1, Link clicks 1, Detail expands 1)

Engagement rate – 1.9%

The third tweet. 

https://platform.twitter.com/widgets.js

It was time to get personal. Words are one thing but to lay yourself bare for the whole twitter verse to see is scary.

The breakdown is:

Impressions – 656

Total engagements – 30 (Media engagements 11, Likes 9, Profile clicks 7, Detail expands 2, Hashtag clicks 1)

Engagement rate – 4.6%

The fourth tweet.

https://platform.twitter.com/widgets.js

One of the main aims for this is to show people they are not alone, so it was time for a poll.

The breakdown for this is:

Impressions – 156

Total engagements – 6 (Votes 5, Detail expands 1)

Engagement rate – 4.1%

Overall I have been reasonably happy with they way in which all four tweets were received.

I was most surprised how well the first plain tweet was received. It was mid length but most importantly relevant, personal and used hashtags which are trending.

The personal tweet with the photo’s was the most well received. This, if i’m honest was not the most shocking discovery. It did however re-enforce the notion that people react to people.

One thing which I have noticed throughout is a kind of unpredictability of what will work and what doesnt

https://platform.twitter.com/widgets.js
This Tweet of myself and KCFM’s Matt Hutchinson came in with stats of:

Impressions – 461

Total engagements – 34 (Media engagements 19, Profile clicks 7, Likes 4, Link clicks 3, and Retweets1)

The engagement rate of this was 7.1%

In contrast this is a video I took of the actual race

https://platform.twitter.com/widgets.js

Impressions 955

Media Views 111

Total Engagements 33 ( media engagements 21, detail expands 4, Likes 3,

profile clicks 3, replies 1, retweets 1)

The engagement rate of this was only 3.5%

In contrast the images which were placed on Facebook as they would not load onto twitter 

alongside the same video have received no interactions.

 

The fairest way to compare official stats are to do like for like. This will be done using the same Followerwonk analysis tools as I used for my presentation on December. Please note that the followers quoted at the start of this reflection was the number at the beginning of this exercise, the figures here were taken approx 4 weeks in.

This clearly shows a small increase in social authority moving from 20 to 22 and a quite significant increase in followers.

Above December

Above May

The time of tweeting signifies a conscious aim to publish content when my followers are most receptive.

Above December

Above May

There has been a slight shift in the gender balance of my followers. Whilst some people may find this at a glance strange, I completely understand why this would be.

In addition to my love of mental health, I also love motor sport which is a male heavy interest. I don’t think I have ever tweeted about fashion or make up.

This is an example

https://platform.twitter.com/widgets.js

The stats for this one tweet are:

Impressions 2586

Total engagements 199 ( media engagements 154, link clicks 17, profie clicks 16, likes 6, detail expands 5, retweets 1)

Total engagement rate 7.7%

This tour of the Ginetta factory in Leeds was attended by approx 200 people. I only counted roughly 20 women.

As mentioned at the start of this reflection over the past two months, due to reasons beyond my control I recognise that I have not given as much attention to social media as I would have liked however reflecting over what has been achieved I have come to several conclusions.

When using any of the platforms there really is nothing you can post that is wrong. Everyone has an opinion on something. Not everyone will agree but that is a good thing as differences make interesting conversations.

Not every type of tweet is going to get the same level of reaction. What works for one post/subject could fall on its.. for the next. That doesn’t mean you should never use it again.

Hash tags matter!! The right # could mean the difference between a couple of hundred people seeing your tweet or a couple of thousand. A perfect example is Ginetta. They are a global brand in the world of racing, tagging them in that one post took a simple group of images to a much wider audience.

My aim going forward is to try and develop more of a focus of the kind of subjects I want to tweet about, targeting more specific communities of people. However I will always be true to who I am whilst doing it.

 

Creative Futures Web – Tour De Yorkshire

I was lucky enough to be asked by KCFM to go along with Matt Hutchinson to cover the Tour De Yorkshire.

I thought this would be the perfect live even from which to Tweet

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

The experience was amazing however I did experience some signal issues and only some of the weeks were published.

The others contained lots of images of what was happening theses we later share on Facebook which I will include in the overall reflection

 

 

 

 

Work on Castle Street in Hull will begin in 2020

Transport Secretary Chris Grayling has confirmed in an email to Emma Hardy that the improvement works to Castle Street in Hull will begin in March of 2020 writes Sarah Oughtibridge.

Emma Hardy MP for West Hull and Hessle confirmed in a statement:

“After months of pressing the Government on this issue, I am delighted that the Transport Secretary has finally confirmed the date on which work will commence on the Castle Street Development. This is by no means the end of the road as there are still a number of challenges to be addressed. Constituents can rest assured that I will continue to press Highways England, Hull City Council and the Government to make sure that the project is delivered to the time frame that has been agreed.”

Miss Hardy has been working closely with Hull Council Transport Portfolio Holder Martin Mancey to ensure that both Government and City Council efforts compliment each other and those of the Highways England project manager.

Cllr Mancey said:

” Emma and I are both determined that there will be no more slippage on the programmes for delivering the bridge and the main scheme, and we are working very closely together to ensure the dates confirmed by the Secretary of State are adhered to”

Work on a temporary foot bridge over the busy road will begin next year.

One local worker told me:

“We’ve had to wait far too long for these improvements, it should have been started years ago”