The Oxford English Dictionary defines semiotics as “the study of signs and symbols and their use or interpretation”
The idea that a picture in its raw state could be interpreted by different people to mean different things.
This to some is a symbol of purity and innocence, but for some it is the symbol of Yorkshire.
Whilst both are true the message intended by the placement of such image within a story on its own may leave the reader confused. It is only when context is added that the meaning becomes clear.
The same applies to colour. Colour is used to convey emotions, and subconscious messages.
The use of the colour red in a card is the ultimate depiction of love and passion, however the same colour is used in signs to show danger, or in advertising it can be used as the colour if blood.
Journalists and editors must take all this into consideration when preparing a piece of work. Will the reader understand what the author intended the message to be.