Typography

When producing any document or publication its vital to think about Typography.

Typography is,as the name suggests looks into the way in which text is produced and organised.

typography

The main things to consider are:

  • Legibility –  can the reader easily read whats in front of them.
  • Leading – this is the gaping between lines of text. The closer the lines the more difficult it can be for people to read. A general rule of thumb is to add 2 points to the size of the font for printed work and 4 points for digital.graphics-1

The example above highlights this point.

  • Kerning – In contrast to leading, kerning is the spacing between the individual letters and words within the sentence. The example below is how not to do it.

bad-kerning

The letters are far to close together, making it almost impossible to read

good-to-bad-kerning

The above example shows a clear difference between the good and bad.

Typography forms an integral part of a companies identify. Hundreds of man hours,and, thousands of pounds are spent on a developing a companies branding. Consistency and exacting standards are only kept are by laying down clear guidelines. The guidelines include font type, size, spacing, colour. Even the spacing round around the wording and pictures are important.

The perfect example of this is the company Love to Shop. The link below is the document that must be followed.

http://www.love2shop.co.uk/COMMON/media-centre/love2shop-brand-guidelines.pdf

 

 

Feminism In Journalism: The Daily Star compared to Daily Telegraph

Our lesson on feminism was our one of my favourites. It was a mix of information,  and laughter. This is the type of topic that i always find splits opinion. The fantasists, the non-feminists and the ones who agree with some but not all of what they stand for.

OED Definition: ‘The advocacy of woman’s rights on the ground of equality of the sexes’

We looked at the different ways in which different news papers portray woman; the Daily Star using quite explicit pics and slogans, to the Telegraph which showed nothing of the kind.

The Daily Star

When people think of the The Daily Star one of the first things that comes to mind is also one of the most controversial. Page 3 models always attract opinions, feminists  say it demeans woman and it should be stopped. Personally, its not something i get annoyed over. Personally i feel it’s up to the readers of paper, and the models who pose for the pictures. I think its important to remember that the women who grace page 3 do it through choice, get well paid and enjoy what they do. There is no-one making them do it.

The paper also contains stories with pictures of scantily clad ladies and stories of more sexually explicit content.

screenshot-7

The screen shot was taken from the Daily Star website at 13.00 on 25/10/16.

In comparison this is shot of the Daily Telegraph take 10 mins later.

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