Barnlund’s Transactional Model of Communication


In 1970 Dean Barnlund developed a transactional communication model, consisting of a multi layered feedback system.

Feedback is continues throughout the exchange. Feedback for the sender is the reply from the receiver.

Within the model there are many factors. One of the main features are cues.

Cues are broken down into Public, Private and Behavioural.

Public refers to the physical environment

Private comes form the person and can  be verbal or non verbal.

Like with most other communication models there are encoders and decoders built in

Personal filters play a part in transactional theory.

They are present in everyone. No two people ever have the same combination of filters as they are shaped by culture, personal values, beliefs and emotions.

This model is complex and relies on people understanding the codes sent out by the other.





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