Wilbur Schramm believe for communication to occur, there must be a sender and receiver.
The sender will encode a message via an interpreter. Likewise but in reverse, the receiver will receive a message decode by an interpreter.
This model was described in Schram’s book The Process and Effects of Communication.
The also recognised messages could be effected bu ‘Semantic Noise’.
Noise is interference which distorts the message. When the receiver decodes the message it may differ from what was sent.
Schramm also believed other factors effect both parties in the communication process.
The first is Field of Experience.
Field of Experience are the outside influences who define who we are, culture, social background, experience, personal values and beliefs.
Context of the Relationship
The manor of the relationship between the parties play’s a part. This will effect the language and context, for example the difference between close friends and business acquaintances. The linking fact is the shared interest in the subject to which the message concerns.
There are many advantages to Schramm’s below are just a couple of them
The first is that due to the circular equality of the model both parties feel equal, allowing both to freely express themselves
The second is that because of the feedback or noise that may be experienced, it is possible to gage if the massage has been received in its intended state.
The disadvantage is it is only intended for 1 sender and one receiver, not multiple users .