Creative Futures – Notes – 27/02/17

Book recommendation – Entrepreneurial Journalism available on Amazon

Trumps ban of the media outlets who don’t print favourably of him, branding them ‘enemy of the people’.

spoke about the way in which Trump is being represented in the media: is he getting a fair trial my the media.

Immersive Journalism


  • relatively unknown tool that is becoming more popular
  • This is embed-able onto not .com
  • Allows images to become immersive: text hot spot’s. each spot is placed on an item and when curser is hovered over spot text or link appears. There is a paid version which allows more to be done.

Using Thinglink

Using the platform seems fairly straight forward.

Once an image is uploading you click the feature then add text, a web link or multi media image and save.

This is the kind of tool that will come in handy when trying to explain the content of an image. This could be the individual players in a sports event, the content of something, or place of interest on a map

The image I have used as a practice demonstration is one of my own.


Print magazines are something we take for granted. They cover all subjects and all ages. There are ladies and men’s glossy mags filled with celebrity gossip, fashion and fitness. There are children’s mags and magazines for pretty much every hobby and interest out there.

Some of the most respected publications are essentially magazines:

  • The Economist
  • British Medical Journal
  • Esquire
  • The New Yorker

Establishing the difference between Circulation and Readership is important.

Circulation : The amount of copies of the publication are distributed

Readers: The estimated amount of people who read the publication

It is no real shock that print magazines are largely in decline, it is something that has been happening steadily for over a decade, but it’s not the case for all publications.

Woman’s Mag’s

It was my initial though the decline in print publication would be due to a sudden rise in the online readership. This has been proven not to be the case.

The Press Gazette has produced an interesting table which clearly shows average circulation, digital edition, % down.

This is a brief over view of 4 publications: the figures are all from 2015

  • Best selling title – Take a Break

Average Circulation: 589,495

Down: 9%

Digital: No digital copies

  • Worst selling Title – Reveal

Average Circulation: 122,986

Down: 24%

Digital: 796

  • Best performing title -The Lady

Average Circulation: 27,484

Down: 4%

Digital: 675

  • Best digital title: OK!

Average Circulation: 275,765

Down: 6%

Digital: 5506

In figures taken from Campaign for the first half of 2016 the highest selling non TV publication was Slimming World with an increased circulation of 2%.

Lifestyle publications such as Good House going for strength to strength. Circulation increased  by 9% to 370,506

In contrast some current affair publications have grown.

  • The Spectator excluding Australia 

Average Circulation 71,707

Up: 31%

Digital: 15,335

Private Eye circulation is at it’s highest circulation since 1986 with a rise of 5% to 229,777. This magazine has no digital edition.


While there is no question that some styles of publication are in decline, to say this is the case in all publications, some are thriving.



Work Experience Update – KCFM

Great news on the work experience front, I have received confirmation from KCFM that I can spend a week with them in May.

The reason for the weight is due to them moving offices, but an email from Gemma Barber the stations lead journalist says they will be happy for me to spend time with them.

The date is to be confirmed nearer the time as I know there will be assignments due. The provisional date arranged is week beginning 3rd May.

Community Radio – West Hull Fm

There were plans for me to host my own show, unfortunate this never came to fruition.

Within the stations schedule there is a mix of local people producing content in the studio and syndicated shows produced elsewhere.

I did however spend many hours working behind the scenes helping plan and produce shows including the A to Z of music and All Number 1’s and All Number 2’s. I also drove the desk and 3 1 hour morning shows which went out live.

My roles included researching songs and compiling play lists. Getting the balance between the different decades where possible is key. Listeners very in age and taste so there needs to be balance.

It is important to get any info correct regarding songs, so time is spent making a few notes on each song.

The system used to produce the show is Myriad.

There is more to producing a show that just putting songs into the system. Within each hour there are certain things that need to be included. These include the news (this is taken form the national stations), the weather, sponsorship add’s and it is not essential but good practice to promote other shows.

Timing is key, ensuring the songs and other content fit within the time. Adds can be moved but the news is fixed. Crashing the news should not happen.

Editing is the key, fading songs in and out is a real skill. If a show is over in time it is the editing of the songs that can pull it back. Within the system each song shows the length of intro so as a producer or presenter you can clearly see the time you can speak before the lyrics kick in.

Over the weeks i’v spent in the studio must of the shows have been voice tracked, this is when a show is recorded then placed in the schedule at the correct time.

The live shows really scared me, being allowed to drive the desk, this meant that even though the songs and structure is in place, the transitions between the recorded material such as adds and music, and the live presenter output is done in real time.

I am unsure about presenting myself, but it is a possibility. I do however love being in a studio. There is something amazing about producing that is there for anyone to hear.

Up and coming work experience

I have recently been back in contact with a couple of work experience opportunities.

One is with KCFM radio station, where I am hoping to spend time with the news team, web team and production team to see exactly what goes into producing 24/7 content.

Having spent lots of time in a community station I cant wait to see how the professionals do it.

I am hoping the dates to be confirmed within the next week.

I have also re-emailed Hull Council with regard to spending time with the press team. The hope is to understand what goes into deciding what information is given to the press and what happens when information in requested from them.

Work Experience at Scarborough News

Over the course of two days work experience at Scarborough News I was able to see how a local news room is run, what goes into the production of the weekly papers.

During this time I was also able to see what happens during a visit form a government minister and Lord.

Scarborough News is owned by Johnston Press. It was also my local paper growing up, at the time a nightly paper.

There are several publications that are produced from the one office. The two primary papers are The Scarborough News and Bridlington Free Press, there is also Whitby Gazette ( there is a small office in Whitby, but final edition is produced in Scarborough), Malton and Pickering Mercury and Pocklington Post.

The morning of the first day was spent being introduced to the small team.

There is a dedicated team of two who work the East Yorkshire papers, this has recently become just one publication the Bridlington Free Press, one reporter for the Whitby Gazette, and a small team specialising in sport. There are another small team of approx 8 people to  report on the other areas which include Filey and all the villages. Within that team of 6 are 2 community reporters and 2 editors (they report events as well).

The most shocking thing is there is only one photographer to cover the entire region, he has to rely on the use of free lance photographers, the public and planning for large events.

Thursdays is also deadline day for the Whitby Gazette as it is published every Friday. This was interesting to watch as it really became a full team event. The dedicated Whitby journalist was not the only one involved, the community journalists, the editors and the entertainment lady were all writing up content.

One thing I had explained was the way in which copy for The Scarborough News is used across all the publications. The front pages are local to the specific area then it goes onto general material.

My first job was to scour the up and coming events across the region and write up NIBs these are used as fillers within the paper. I was told to find a selection of events for each of the areas including Filey, Whitby and Malton and Pickering. I was also asked to highlight the most interesting events as a base for a what not to miss over the next 6 months kind of feature where 1 event a month is picked for each location. The only thing to be mindful of was the larger events which would  be covered by the dedicated entertainment pull out.

The afternoon was completely different. Secretary of State Justine Greening was officially opening Scarborough University Technical College. She was accompanied by former Education Minster Lord Kenneth Baker. I was asked to go along to the opening, this allowed me to see what happens at such a big event without the pressure.

The running order we were given on arrival changed almost every 10 mins. It was great to be able to speak to the press team and get a grasp of what happens, and how they got to where they are.

The experience of seeing such a high profile figure up close was fascinating.

When it was time for the interview everything was prepared and in place. I observed the interview. There was only time for three questions to be asked in a time frame of 5 minutes.

Once the interview was complete it was a quick dash back to the office for the story to be written for online readers.

The following day I was asked to sit in and take notes for an interview with a gentleman who runs the local Children’s University. It was fascinating to see the difference between the two interviews. This was very relaxed, there was a definite structure but felt more free flowing. The interview lasted about 30 mins.

It was agreed that the photographer would arrange to take several shots of the children who attend, however as they are all minors permission must be gained from all the parents.

The job of writing the story was left to me. It was a feature news piece.

My next assignment was a book review.

The author was the Arch Bishop Of York who’s book contained short stories including two Scarborough residents.

I was tasked to read the book then give an overview of the book with focus on the local people.

The rest of the time was spent shadowing the editor prepare copy layout for submitted stories.

I was told at time my stories will be printed, however the timescale is unclear. The paper is only weekly therefore, news stories take president as space is limited.

CATS-Notes for 2/2/17

Today was the first day of the new semester.

The first subject discussed was the assignment of a 2000 word essay to be followed by a presentation.

The assignment must:

  • compare the work of two journalists/photojournalists/documentary makers
  • compare specific pieces of work, how they achieved them.
  • compare the people, their ethics,  motivations and principles
  • the essay should be heavy in analysis and comparisons
  • should include the sociopolitical impact of the two
  • any research should be on blog
  • the presentation will last 5 to 10 mins and count for 20% of the mark. 7


Other assessed work:

  • Package of industry reflections
  • specific reflections set during classes
  • notes from sessions


during the second half of the lesson we listened to each class member speak about the two photo journalists chosen from the selection given by John