Personal Branding Process: Yorkshire Rose Media

After the initial ideas for a logo for Yorkshire Rose Media using an image i had taken were not viable after a discussion with my tutor.

It was explained that a vector needed to be used. The reason being when a photo is enlarged past a certain point the quality is reduced due to the amount of pixels, with a vector this is not the case.

The easy option would to opt for a traditional Yorkshire Rose Yorkshire_rosehowever this has become so stylized over time, i wanted something that would be recognizable but personal to me and my company.

The first thing was go get a copy of the basic outline yorkshire templet 1  and this would act as a template. This big choices are around the colour and how to make it personal to me.

When making this choice there were several things to consider.

  • what colours reflect me?
  • what colours make a strong statement?
  • what combination works in black and white?
  • what colours with the writing?

The final choice was idea 1

I feel this works well as a colour combination, has a clear connection to the traditional Yorkshire Rose and reflects me.

The choice of font was challenging as I needed it to fit within the outline of the rose, and be clearly defined.

FB banner This is the final result.

 

 

 

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