What Can Publishers Do To Prevent Public Concern Around The Ethics Of Virtual Reality

“Virtual reality has been coined by many as the ultimate empathy machine, enabling publishers to transport audiences to different situations and make them engage with stories like never before. But it’s possible this immersive medium can be used to encourage negative behaviour, thus having  detrimental implications on society and its values.”

On of the primary concerns regarding the world of Virtual Reality is desensitisation. This can happen when exposed to a situation on a regular basis. It has been noted in some online publications such as https://www.vrs.org.uk/virtual-reality/ethical-issues.html that this may happen playing games with high levels of violence or military training, with simulated scenes which can contain killing.

This same desensitisation can be used for positive reasons. If a person has an overwhelming fear, regular exposure can help overcome it. For example a fear of flying, you can become familiar with take offs and landings whilst being aware that you feet are firmly on the ground.

In a discussion at the last Talk Local event in Birmingham the topic of VR was quite animated, we agreed on there being a place for VR and that the user will receive a more personal experience than those watching at home in HD.

The question we asked was who is responsible for viewing control. My personal belief is that it is the responsibility of the individual, or in the case of children, the parents. If the networks provide a guide to the viewing, in the way films do, or make it clear there may be explicit content.

If this information is given the responsibility is passed to the consumer, they are able to make an informed choice to watch or not to watch.

Providers of VR content need to be regulated and monitored, as much for public can have confidence.




Sound and Vision Reflection

Throughout this semester this has been a lesson that i have really enjoyed.

Some aspects have taken a little getting my head around.

The assignments have been interesting to do for many reasons:

  • people just didn’t want to speak on tape or camera, which made finding two people to interview quite tricky. It has however been a lesson in persistence and thinking outside the box to get a result.
  • tech as not been my friend through this assignment process. I have decent kit which i have used time and time again with no issue’s, the interviews went really well, i was happy with the framing and there were some interesting points made on each subject. When i put the card in the reader, something i have not clue what went wrong and the whole disk was corroded. with a bit of playing i got most of the visuals back from the first interview, but the sound was like white noise, and the second was just a fuzzy mess. My plan was to record both and see which was best for submission. The was one little ray of light, I recorded both interviews on my phone as well. The audio was not as good as would have been on the tape as that was hooked up with a clip mic, but it was something. It took about 2 hours to match the audio to the visual as the interview had to keep been stopped due to an ill child. Thank goodness both devices were at the same speed.


For my video i was lucky enough to speak to a counsellor in Driffield. Mental health is always floating around in the news, however because Prince Harry had been in the media recently regarding his own mental health in his younger days. Was arranged at the weekend for me to go on Monday to film.

The interview took place at her address, so the opportunity for establishing shots was not there or really relevant.

We were aware that in reality there may be some interruptions, so we placed markers that would help with continuity when framing.

A blanket on the back of the sofa allowed me to a point of reference on one side, out of shot there was a coaster on the arm of the chair which she placed her hand over.

The aim of the interview was to speak about the provisions available in her local schools for children’s counselling.

It went well and there were some interesting points made.

The editing was ok, its not to where i would like it to be however, this is the beginning of the learning process.


This interview was with a very interesting guy, who owns Hull Rickshaws. He is the cities only rickshaw driver, and unfortunately as had to but his business on hold due to the restructuring of the roads in the city centre, he has however been working at Tasty Cafe in the marina and has new plans for the rickshaw.

Neil was wearing a clip mike through the whole interview which was attached to the camera (unfortunately). The quality is not what i would like it to be but it’s ok.

The editing on this was a very big, very steep learning curve as the only time i have used Audacity was the time in class.

i’m happyish with the results but again its been a learning process and i have defiantly learned a lot.

News Story Refection

It’s no secret that i dont find news writing the most natural of thing to do.

It has really taken a lot for me to understand the structure of writing news, I read some form of news everyday, its just going in at a really slow rate.

I do however feel i have got better over the year and will continue to work on this throughout the summer.

Of the two stories submitted for assessment, i think the council one was easiest, though my first draft was off the mark the final felt easier to write. I think it was down to the nature of the source and the subject. Even though the subject is one i think is of massive importance, the meetings are very factual and i found i was not involved with the story i was just reporting on it.

The story of Papas fish and chips was a fun one to do as i got to enjoy a portion myself. It was nice to be able to stand in line and watch people, and speak to the ones close to me.

As is usual with my writing it was easy in the beginning to go to feature like. I have tried really hard to keep to the news structure, and follow the rules,

Overall I am happy with the results and hope the hard work has paid off

Sound Assignment

Full Interview

Cue 1

Hull city centre is almost orange barrier free, making walking around the city centre a pleasure once again.

Visitor numbers to the cities museums are hitting record highs, and this is all thanks to being City of Culture.

But one of Hulls most unique traders however,  has had to but his business on hold,

Neil from Hull Rickshaws explains what happened…

Cue 2,

The barriers are all but gone around Hull’s Fruit Market, with once empty buildings alive again.

New galleries are opening along side old faithfuls like Fruit in the creative heart of the city.

Cafe bars are thriving with the rise in visitor numbers, and for Hull Rickshaws this could be good news.

Doughnut Wrap

Hull Fruit Market is alive again. Businesses bring back to life old buildings that have stood empty for far to long.

New galleries are opening along side established venues such as Fruit in the creative heart of the city.

Cafe bars are thriving with the rise in visitor numbers, and for Hull Rickshaws this could be good news.

The City is going from strength to strength, sometimes you just need to look outside the box for a great new idea.

Papa’s News Story


Capture 2.PNGFish and Chip Shop Serve 10,000 Meals for 1p Each

Hull fish and Chip restaurant served over 10,000 customers in one day, and only charged 1 pence per person.

Brothers Dino and George Papas, who own the  Papas food outlets,  with Dad Sid promised to do this after winning the BBC’s Best Fish and Chip Shop.

The cost of this estimated at £40,000. The standard price of a portion of Fish and Chips is £4.25

Mr Papas said: “we wanted to say thanks to our customers, it’s the least we can do”

Andrew Coleman of Dale Road Swanland said:

“It’s refreshing to have a business willing to take a financial hit, just to say thanks to their customers”.

Customers waited for over two hours outside both Willerby and Bilton restaurants.

Spirits were kept high by staff handing out cake and biscuits. They also held competitions such as jump the line. People were set challenges to move to the front.

An elderly couple commented that “it’s the little things like this that make them (the Papas family) special. They always look after their customers, and they remember people which it nice”.

The general feeling among the waiting public was good.

Only one person appeared to be unhappy. When she reached the front of the que and requested three portions, the cashier explained the offer was one per person, to claim three her family would need to be there.

In a frustrate tone she said:

“I knew there would be a catch it’s a disgrace. They can see I was waiting!”.

The response of the cashier was very kind. It was explained that if she could bring her family back, she would be able to go straight to the front with a note she was handed. This was an act of good faith as all advertisement clearly stated the offer was only for the people there.

Papas is a family run group, done on a very large scale. In December 2016, they opened the world’s largest Fish and Chip shop in Scarborough. This restaurant ran the 1p offer. This title will be lost by the end of April when the family open a 500-seater restaurant in Cleethorpes. This has created over 90 jobs in the town.




Council Meeting Story


Council Meeting




                   Children’s Mental Health Scheme receive £8 Million of Lottery Funding


8 Million pounds of Big Lottery Funding has been awarded to a Hull scheme aimed to improve the mental health of the city’s children and young people.

Head Starts primary focus is the help children adjust to the transition between primary and secondary school, then from secondary school to further education.

Anne Haywood, a counsellor specialising in children’s mental health said:

“Giving children a safe space to talk is essential. Early interventions really help, it gives them the tools that help in later life.

“It allows them time in a safe space to speak about what they want”.

It has been widely recognised that mental health issues affect all areas of life. The right support at an early age can reduce the need for support in later life. Providing provision for early intervention is key.

In a recent study, it was proven that around half of 10 to 14 year olds suffer with lack of sleep due to anxiety and stress.

Hull is one of only twelve locations across the country, including Kent, Cornwall, Birmingham and Cumbria taking part.

The team have been working since January to have all resources embedded, and a full programme is ready for the beginning of the next school year.

During a meeting of Hull City Council’s Early Support and Lifelong Learning Overview and Scrutiny Commission it was said:

“All secondary schools have been signed up, alongside most special schools and pupil referral units”.

The reasoning for schools not participation was noted for a variety of reason, however, none of which was down to Academies or Academy affiliation.

The scheme has accepted that some schools currently have counselling services in place, and have agreed the pre-arranged contracts will be allowed to run their course.

For the schools not signed for the scheme, a reduced service is to be offered.

Head Start will work alongside the Child and Adolescent Mental Health Service known as CAHMS who provide 24/7 crisis care, and help co-ordinate counselling services alongside any other provisions needed.