My Client – Jackie Goodman

After some thought, I decided that I would broach Jackie about working to help promote our degree and what it offers to potential applicants.

Client – Jackie: Head of Journalism and Digital Media @HSAD

Aim – Promote the Course and increase interest and application for new academic year.

Why – HSAD is the only college based Journalism degree to be awarded BJTC accreditation

The welcomes a more diverse range  of pupils to attend.

Smaller class size allows more access to tutors and resources.

Smaller classes allow students to me more than a name and number on a paper.

The cost is approx. £3000 per year less than Trinity or Huddersfield

Hull is a great city with reasonable living costs and great facilities

How – Conduct target audience analysis


  • Scheduled tweets at key times
  • Additional posts relating to activities such as news days, events and journalistic content
  • Interact


  • Populate the page with regular content including student work from news days


Link the Hull Central blog to a general blog about the course, what we have to offer and the students.

Have the blog linked to the social media accounts.


Creating short vids including current and past students talking about what they love about the course and what they have gone on to do.

These can be posted on all social media including a YouTube Channel.

Visit Colleges which teach media related subjects in Hull:

Speak to schools and if possible go along and chat to the students about the course and what it has to offer