Social Media: The Same But Different – Evaluation

One of the criteria’s of the social media strategy was to produce four versions of the same tweet, and compare the number of impressions and interactions of each.

In keeping with my earlier #bepositivebeyou campaign I have embraced Mental Health Week.

This for me is important as it is a time to outwardly show compassion and bring awareness to something which at some point in our life will effect at least one in four of us.

This was my first Tweet.

It was very basic, plain text. The wording for this was chosen to demonstrate empathy and understanding.

The breakdown of this simple tweet is as followed (based of twitter analysis)

Impressions – 623

Total engagements – 19 (likes 7, profile clicks 6, retweets 3, detail expands 3)

Engagement rate 3.1%

The second tweet

For the second I wanted to include an image with an inspirational quote. I chose this because it was something I was drawn to personally.

The breakdown for this tweet is:

Impressions – 264

Total engagements – 6 (Likes 3, Retweets 1, Link clicks 1, Detail expands 1)

Engagement rate – 1.9%

The third tweet.

It was time to get personal. Words are one thing but to lay yourself bare for the whole twitter verse to see is scary.

The breakdown is:

Impressions – 656

Total engagements – 30 (Media engagements 11, Likes 9, Profile clicks 7, Detail expands 2, Hashtag clicks 1)

Engagement rate – 4.6%

The fourth tweet.

One of the main aims for this is to show people they are not alone, so it was time for a poll.

The breakdown for this is:

Impressions – 156

Total engagements – 6 (Votes 5, Detail expands 1)

Engagement rate – 4.1%

Overall I have been reasonably happy with they way in which all four tweets were received.

I was most surprised how well the first plain tweet was received. It was mid length but most importantly relevant, personal and used hashtags which are trending.

The personal tweet with the photo’s was the most well received. This, if i’m honest was not the most shocking discovery. It did however re-enforce the notion that people react to people.