Yorkshire Rose Media Blog

As part of our Creative Futures Web module we are concentrating on the use of Social Media to promote a blog and create a community.

It was suggested we continue with the blog we created last year, there is a slight issue with that, mine was on weight loss and to say I’ve fallen off the wagon is prob the understatement of the year.

So may introduce you to Yorkshire Rose Media  

The Yorkshire Rose Media brand was something I came up with last year as part of a personal branding project. It has become my primary Twitter handle @yorkrosemedia.

I feel it therefore makes sense to build on this.

I love my home county and all it has to offer, I love the people and the way it has so much to offer.

I am a great believer in promoting the county and what its Cities have to offer. I am actively involved in promoting several

@HullHour HullHour logo @LeedsHourLeeds Hour logo @sheffieldHour sheffield hour logo

each of these #hours run weekly and are growing in popularity with @HullHour regularly receiving over 20,000 impressions on a Thursday night.

@YorkHour yorkhour logo1789451575..jpg is preparing to re-launch on 6th November.

 

 

 

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Social Media Management Platform Research

When looking to promote and develop a social media campaign over various platforms there are several way in which this can be done.

1, Using Individual Tabs/Pages on a Browser

This is the most straightforward, but not the user friendly way is to have a tab open, one for each platform.

2, Using a Social Media Management Platform

The easiest way to manage multiple platforms or multiple pages is a Management platform. The issue…there are as many management as there are well…

When choosing which to choose you need to know that you want/need it to do:

  • What social media you will be using? Twitter, Facebook, Instagram, LinkedIn, Pinterest
  • Do you need to interact with people in real time on the platform
  • Will scheduled messages be required?
  • Do you have a budget for

I have looked into many of these but for the purpose of this research have highlighted four:

Tweetdeck 

This is a free platform that is compatible only with Twitter.

This works incredibly well if you need to interact with people in real time, it also allows you to schedule tweets.

There are a wide range of analytical tools which allow you to monitor what is going on and recognise any patterns

 

Buffer

 

    

Buffer is a popular platform which  specialises scheduling and analysis.

It works across most popular platforms and offers a choice of plans depending on requirements.

Whilst this is definitely has its place, but does not have the same interaction availability in real time.

 

Social Pilot 

 

In a similar manor to style to buffer Social Pilot is perfect for those who wish to be pro active but not reactive in real time.

As a tool there are many functions which mean managing multiple platforms and programming messages and content cross platform.

This platform like most has a free to use option.

Hootsuite

This is by far the best and most popular platform for cross platform management tool.

On the free version you can register upto three social media accounts and break them down into tabs as shown in the image above.

The paid accounts range from the cheapest at £16.99 per month for 1 user running upto 10 logins.

 

Welcome to @YorkHour

As part of my Creative Futures – Web at Uni we must develop a social media strategy for a product or service over a minimum of two platforms…I would like to introduce you to #YorkHour

This will run as a sister hour to the established #HullHour #LeedsHour and #SheffieldHour it will also be the first which I will be running rather than assisting in.

@YorkHour was first started by a marketing company called Harrison Mann and ran on once a month. The last tweet from the account was August 1st 2016.

The hour is a Twitter based product, however to increase its reach and expand on the potential service an Instagram account will be made along side a Facebook page with possible website.

The research for all platforms will consist of analysing similar hours and sites within the region, the hash tags they use and the services they provide. I will look back over the people who have interacted with the hour and see who is still active and the way in which they interact.

The aim is to create a social hour which will promote all the good things York and give people who love the city somewhere to interact with each other, promote what they are doing and can if they need to seek advice or recommendations.

There is something which is beginning to happen with #HullHour rather than being a meeting place for like minded people once a week it has grown into a place people go to for information and share their life events on a daily basis.

 

 

Work Experience: KCFM 03/10/17

Another amazing day at the station, it really is the best day of the week.

The day began with a briefing from our lovely news manager Mrs Gemma Barber.

The first job of the day was to go to an interview I had arranged the previous week with Dave Windass who is one of the organisers of the Hull Heads Up Festival which starts next week.

Dom Ellis drove me but I led the interview and planned all the questions. The feedback from Dom afterwards was really positive.

On the way back we called into a shopping area of Anlaby to do some vox pops on breast cancer awareness in men.

After calling back to the office and doing some research for another story Dom and I were on the road again this to the KC stadium to interview a couple of ladies at a sustainable food conference. There wasnt a great media presence at the event, only ourselves and Dan Kemp from Estuary TV.

Once we got back I have the Dave Windass story to turn around, the tricky thing was to find a news angle and not to make it sound like an advert. I found 2 strong edits and wrote the copy around them.

There is something special about spending regular time with a group of people you really admire, it makes you want to push yourself more and step up.

Bring on next week

Advanced Social Media 28/09/17

Today was really interesting, we were looking at social media but at a more in depth deeper level.

There was an emphasis on Twitter and the importance of building a community.

An example was given of #HullHour which was great, Jools and I were asked questions about how the hour runs, and what goes into it and the kind of people it is aimed at.

The assignment criteria we covered:

  • a detailed social media strategy over two platforms for a targeted audience. The campaign should be achievable in terms of growth and collaboration.
  • research the social media presence of two online journalists and present findings to the class in January
  • live Tweet from an event, there must be a minimum of seven Tweets and include at least three of the following: photo’s, native videos, quotes, polls, visualisations etc
  • Tweet a post on four different occasions of using multimedia, include a 350 word evaluation
  • Produce a week long campaign of interest to the community. This should include multi media. write a 750 evaluation of the campaign using analytics
  • write a 1500 word evaluation of social media strategy.

I am really looking forward to this and the timing is perfect as I have a project that has just been given the green light, however because of the success of #HullHour there is, I feel anyway a heightened level of expectation.

 

CATS class notes 21/9/17

This was the first CATS session of the year.

We were given a brief outline of what is to come over the next two semesters.

The main focus of the session was the BJTC required OFCOM exam which will take place in 2 weeks time.

We need to know the different sections and the understanding behind them.

For next week we need to be familiar with the first eight sections:

Section 1: Protecting Under 18’s

Section 2: Harm and Offence

Section 3: Crime, Disorder, hatred and abuse

Section 4: Religion

Section 5: Due Impartiality and Due Accuracy

Section 6: Elections and Regulations

Section 7: Fairness

Section 8: Privacy

Section 9: Commercial References on TV

Section 10: Commercial Communications on Radio.

 

We Spoke about the assignment: a 2500 word essay, must include research portfolio, session notes, & industry reflections. The essay must answer one of seven questions listed in the module handbook.

 

The Archbishop of York blesses new school

As part of my work experience at That’s York TV I was asked to go to the official opening and blessing of the Minster School’s new Nursery building in the restored ‘White House’

The brief was to film and edit a package for the evening TV news broadcast.

There were a couple of little obstacles to over come the main being that I broke my tripod so had to free hand things.

The editing was quite interesting as the Archbishop was very animated, providing plenty of quality footage.

The white flashes at the cuts were the choice of the editor, i would have preferred a softer cross fade.