MoJo Assignment Reflection

This story came along because on the final News Day of the year and no-one would speak to me.

With the agreement of the editor Ryan and John our tutor I went off in search of a copy.

I brought it back to the news room and using my mobile on a tripod we played for about 30 mins to allow ourselves to get a feel for the game and see the different cards available. It was also interesting to see the reactions different tiles caused.

At the end i did a sort interview with Ryan and Aaron who were playing with me to hear their views.

Though it may not be seen as the most obvious news story on the day of launch when the footage was all taken and the story was written it was the story of the moment in Hull. There are very few Cities which are given the honor.  Hull joined such cities as New York…and Leeds.

It was another great moment in a great year for our city.

I have found the two hundred word count a little challenging, but it is the footage that does most of the talking.

Monopoly is played by over 1 BILLION people world wide, in 114 countries and is printed in 47 languages.

http://mashable.com/2015/01/21/monopoly-facts/#diYvad5DNgqN

It also came 5th in the most sold board games ever list

http://www.therichest.com/rich-list/most-popular/the-top-10-most-sold-board-games-ever/

These figures show that Monopoly really is still holding its own as a family fav.

The target audience for this is quite hard to define as this game transcends the generations to rather than an age range, i was aiming for fans of board games.

 

 

Hull Monopoly Joins a Distinguished Club

The 7th of April saw Hull join a distinguished club including places such as New York, Portsmouth and Leeds.

The 2017 City of Culture has been immortalised in the board game Monopoly.

 

Capture

It seems almost surreal but instantly put a smile on the face of everyone buying it.

Each coloured sections has been given a theme, for example the Pink section is for the three main sports teams Hull City AFC, Hull FC and Hull Kingston Rovers. Other themes include museums and festivals. The sought after blue tiles are reserved for The Humber Bridge and Hull City Hall.

The main challenge when re-branding, is the ability to keep the identity and integrity of the original, but add something special to it that is different form the one’s which have gone before.

The Hull version provides a familiarity with iconic landmarks from around the city. It has the potential to give a sense of ownership to the people playing it.

Jayne Watts from Old Town said: i’m so excited, but it is a bit strange. I once got excited being at Kings Cross Station as a kid because the original”

The news room has made a video to allow you to see the potential of what is in store. It is a look at what is another big moment, in a big year for Hull.