Social Media: The Same But Different – Evaluation

One of the criteria’s of the social media strategy was to produce four versions of the same tweet, and compare the number of impressions and interactions of each.

In keeping with my earlier #bepositivebeyou campaign I have embraced Mental Health Week.

This for me is important as it is a time to outwardly show compassion and bring awareness to something which at some point in our life will effect at least one in four of us.

This was my first Tweet.

https://platform.twitter.com/widgets.js

It was very basic, plain text. The wording for this was chosen to demonstrate empathy and understanding.

The breakdown of this simple tweet is as followed (based of twitter analysis)

Impressions – 623

Total engagements – 19 (likes 7, profile clicks 6, retweets 3, detail expands 3)

Engagement rate 3.1%

The second tweet 

https://platform.twitter.com/widgets.js

For the second I wanted to include an image with an inspirational quote. I chose this because it was something I was drawn to personally.

The breakdown for this tweet is:

Impressions – 264

Total engagements – 6 (Likes 3, Retweets 1, Link clicks 1, Detail expands 1)

Engagement rate – 1.9%

The third tweet. 

https://platform.twitter.com/widgets.js

It was time to get personal. Words are one thing but to lay yourself bare for the whole twitter verse to see is scary.

The breakdown is:

Impressions – 656

Total engagements – 30 (Media engagements 11, Likes 9, Profile clicks 7, Detail expands 2, Hashtag clicks 1)

Engagement rate – 4.6%

The fourth tweet.

https://platform.twitter.com/widgets.js

One of the main aims for this is to show people they are not alone, so it was time for a poll.

The breakdown for this is:

Impressions – 156

Total engagements – 6 (Votes 5, Detail expands 1)

Engagement rate – 4.1%

Overall I have been reasonably happy with they way in which all four tweets were received.

I was most surprised how well the first plain tweet was received. It was mid length but most importantly relevant, personal and used hashtags which are trending.

The personal tweet with the photo’s was the most well received. This, if i’m honest was not the most shocking discovery. It did however re-enforce the notion that people react to people.

 

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Social Media Strategy Evaluation

There has been a major personal glitche which has impeded the way this project has been broached over the past two months. I believe the overall analysis is a reasonable representation of what I am capable of.

My twitter account is @yorkrosemedia and in November the number of followers stood at 243. The target set was 500, unfortunately this was not quite reached, the final number of followers standing at 433. An increase of 190 followers over a six-month period is substantial.

The aim of this social media strategy has been to increase the interactions of my posts on Twitter and Facebook. In specific the impressions and engagement figures of posts. This will offer insight into the kind of posts that my followers interact with.

Throughout this module I have tried to use a variety of text, videos, images and gifs to create some interest.

As part of the overall social media strategy, a key element was to run a campaign. This would focus on a specific hash tag of my creation.

My campaign was called #bepositivebeyou. Its aim was to promote positivity via social media.

The reason for choosing positivity as a theme for my campaign was a little selfish. When scrolling through Twitter and Facebook there as so many wo is me posts, the my life sucks, I hate the world or Brexit etc. The posts that made me pause and read were the ones which offered a little light and inspiration, or the ones which allowed gave on insight into the person behind the keyboard.

This was carried out throughout mid-March. The Beast from the East had past, but it was still grim outside.

The most popular post of the week was posted on the 20th of March:

Capture 11

Capture 12

This gave a 5.6% engagement rate.

There are a couple of reasons this as a post worked. The hash tag used was #internationalhappinessday. It was trending, with people from the world over sharing images of what makes them happy.

It also gives an insight into my life, this allows people to see I am real, therefore when I tweet about other things I become more than just a name on a twitter handle.

One of the tweets which I feel most saddened by with regard to engagement rate was:

Capture 15Capture 16

The engagement rating was only 0.6%

I feel the subject was in the moment and relevant. The impressions are reasonable.

Within the duration of the social media strategy I attempted to produce my first Gif.

It was done during our lesson of Uni. I picked a short video which featured my late dog named Bucket. He was a real character and always brought a smile to my face.

When deciding what kind of Gif to produce I was looking through at the ones which caught my eye. There seemed to be a repeating theme…animals, it didn’t matter what the animal was they just made me smile.

The clip was filmed by me a couple of years ago before he got sick so it seemed the obvious choice.

Capture 9Capture 10

The engagement percentage was 1.9 which for a very first attempt I am relatively happy with.

Within the month of the campaign my follower increase was quite reasonable

March figures

The overall social media strategy was however more than just one campaign.

Staying with in March, the most post with the greatest engagement rate was a periscope

This post had the largest engagement rate of all my posts.

Capture 17

It was filmed during one of our news production days where, unfortunately I was suffering with excruciating tooth ache. Instead of just suffering and getting nothing out of it I decided to film my pain and what I had to do through to try and get an NHS dental appointment.

The video received 181 impressions, with 35 interactions giving a respectable 19.3%

Periscopes work slightly different to regular twitter native video’s. People who use periscope receive a notification when any of their followers are broadcasting, in addition they can use the app to actively search live video’s from across the world.

Social media is a living beast that must be constantly fed and tended to.

In keeping with my earlier #bepositivebeyou campaign I have embraced Mental Health Week.

This for me is important as it is a time to outwardly show compassion and bring awareness to something which at some point in our life will effect at least one in four of us.

This was my first Tweet.

https://platform.twitter.com/widgets.js

It was very basic, plain text. The wording for this was chosen to demonstrate empathy and understanding.

The breakdown of this simple tweet is as followed (based of twitter analysis)

Impressions – 623

Total engagements – 19 (likes 7, profile clicks 6, retweets 3, detail expands 3)

Engagement rate 3.1%

The second tweet 

https://platform.twitter.com/widgets.js

For the second I wanted to include an image with an inspirational quote. I chose this because it was something I was drawn to personally.

The breakdown for this tweet is:

Impressions – 264

Total engagements – 6 (Likes 3, Retweets 1, Link clicks 1, Detail expands 1)

Engagement rate – 1.9%

The third tweet. 

https://platform.twitter.com/widgets.js

It was time to get personal. Words are one thing but to lay yourself bare for the whole twitter verse to see is scary.

The breakdown is:

Impressions – 656

Total engagements – 30 (Media engagements 11, Likes 9, Profile clicks 7, Detail expands 2, Hashtag clicks 1)

Engagement rate – 4.6%

The fourth tweet.

https://platform.twitter.com/widgets.js

One of the main aims for this is to show people they are not alone, so it was time for a poll.

The breakdown for this is:

Impressions – 156

Total engagements – 6 (Votes 5, Detail expands 1)

Engagement rate – 4.1%

Overall I have been reasonably happy with they way in which all four tweets were received.

I was most surprised how well the first plain tweet was received. It was mid length but most importantly relevant, personal and used hashtags which are trending.

The personal tweet with the photo’s was the most well received. This, if i’m honest was not the most shocking discovery. It did however re-enforce the notion that people react to people.

One thing which I have noticed throughout is a kind of unpredictability of what will work and what doesnt

https://platform.twitter.com/widgets.js
This Tweet of myself and KCFM’s Matt Hutchinson came in with stats of:

Impressions – 461

Total engagements – 34 (Media engagements 19, Profile clicks 7, Likes 4, Link clicks 3, and Retweets1)

The engagement rate of this was 7.1%

In contrast this is a video I took of the actual race

https://platform.twitter.com/widgets.js

Impressions 955

Media Views 111

Total Engagements 33 ( media engagements 21, detail expands 4, Likes 3,

profile clicks 3, replies 1, retweets 1)

The engagement rate of this was only 3.5%

In contrast the images which were placed on Facebook as they would not load onto twitter 

alongside the same video have received no interactions.

 

The fairest way to compare official stats are to do like for like. This will be done using the same Followerwonk analysis tools as I used for my presentation on December. Please note that the followers quoted at the start of this reflection was the number at the beginning of this exercise, the figures here were taken approx 4 weeks in.

This clearly shows a small increase in social authority moving from 20 to 22 and a quite significant increase in followers.

Above December

Above May

The time of tweeting signifies a conscious aim to publish content when my followers are most receptive.

Above December

Above May

There has been a slight shift in the gender balance of my followers. Whilst some people may find this at a glance strange, I completely understand why this would be.

In addition to my love of mental health, I also love motor sport which is a male heavy interest. I don’t think I have ever tweeted about fashion or make up.

This is an example

https://platform.twitter.com/widgets.js

The stats for this one tweet are:

Impressions 2586

Total engagements 199 ( media engagements 154, link clicks 17, profie clicks 16, likes 6, detail expands 5, retweets 1)

Total engagement rate 7.7%

This tour of the Ginetta factory in Leeds was attended by approx 200 people. I only counted roughly 20 women.

As mentioned at the start of this reflection over the past two months, due to reasons beyond my control I recognise that I have not given as much attention to social media as I would have liked however reflecting over what has been achieved I have come to several conclusions.

When using any of the platforms there really is nothing you can post that is wrong. Everyone has an opinion on something. Not everyone will agree but that is a good thing as differences make interesting conversations.

Not every type of tweet is going to get the same level of reaction. What works for one post/subject could fall on its.. for the next. That doesn’t mean you should never use it again.

Hash tags matter!! The right # could mean the difference between a couple of hundred people seeing your tweet or a couple of thousand. A perfect example is Ginetta. They are a global brand in the world of racing, tagging them in that one post took a simple group of images to a much wider audience.

My aim going forward is to try and develop more of a focus of the kind of subjects I want to tweet about, targeting more specific communities of people. However I will always be true to who I am whilst doing it.

 

Creative Futures Web – Tour De Yorkshire

I was lucky enough to be asked by KCFM to go along with Matt Hutchinson to cover the Tour De Yorkshire.

I thought this would be the perfect live even from which to Tweet

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

The experience was amazing however I did experience some signal issues and only some of the weeks were published.

The others contained lots of images of what was happening theses we later share on Facebook which I will include in the overall reflection

 

 

 

 

Social Media Class Notes 29/1/18

This was the first lesson back after break.

We talked about the tasks required for the ongoing module.

This includes a presentation to be carried out on the 19th Feb. The focus of this is on two online journalists of our choice. The presentation should look into the content they produce and their social media activity. It should also look into why they work as they do.

We also discussed  live blogging from an event which must be linked to our blog and target audience.

The use of multi media in our posts and the withdrawal  of Storyfi.

We briefly covered elements of other lessons such as our dissertation subject and finding a client for our client project.

 

Yorkshire Rose Media Blog

As part of our Creative Futures Web module we are concentrating on the use of Social Media to promote a blog and create a community.

It was suggested we continue with the blog we created last year, there is a slight issue with that, mine was on weight loss and to say I’ve fallen off the wagon is prob the understatement of the year.

So may introduce you to Yorkshire Rose Media  

The Yorkshire Rose Media brand was something I came up with last year as part of a personal branding project. It has become my primary Twitter handle @yorkrosemedia.

I feel it therefore makes sense to build on this.

I love my home county and all it has to offer, I love the people and the way it has so much to offer.

I am a great believer in promoting the county and what its Cities have to offer. I am actively involved in promoting several

@HullHour HullHour logo @LeedsHourLeeds Hour logo @sheffieldHour sheffield hour logo

each of these #hours run weekly and are growing in popularity with @HullHour regularly receiving over 20,000 impressions on a Thursday night.

@YorkHour yorkhour logo1789451575..jpg is preparing to re-launch on 6th November.

 

 

 

Social Media Management Platform Research

When looking to promote and develop a social media campaign over various platforms there are several way in which this can be done.

1, Using Individual Tabs/Pages on a Browser

This is the most straightforward, but not the user friendly way is to have a tab open, one for each platform.

2, Using a Social Media Management Platform

The easiest way to manage multiple platforms or multiple pages is a Management platform. The issue…there are as many management as there are well…

When choosing which to choose you need to know that you want/need it to do:

  • What social media you will be using? Twitter, Facebook, Instagram, LinkedIn, Pinterest
  • Do you need to interact with people in real time on the platform
  • Will scheduled messages be required?
  • Do you have a budget for

I have looked into many of these but for the purpose of this research have highlighted four:

Tweetdeck 

This is a free platform that is compatible only with Twitter.

This works incredibly well if you need to interact with people in real time, it also allows you to schedule tweets.

There are a wide range of analytical tools which allow you to monitor what is going on and recognise any patterns

 

Buffer

 

    

Buffer is a popular platform which  specialises scheduling and analysis.

It works across most popular platforms and offers a choice of plans depending on requirements.

Whilst this is definitely has its place, but does not have the same interaction availability in real time.

 

Social Pilot 

 

In a similar manor to style to buffer Social Pilot is perfect for those who wish to be pro active but not reactive in real time.

As a tool there are many functions which mean managing multiple platforms and programming messages and content cross platform.

This platform like most has a free to use option.

Hootsuite

This is by far the best and most popular platform for cross platform management tool.

On the free version you can register upto three social media accounts and break them down into tabs as shown in the image above.

The paid accounts range from the cheapest at £16.99 per month for 1 user running upto 10 logins.

 

Welcome to @YorkHour

As part of my Creative Futures – Web at Uni we must develop a social media strategy for a product or service over a minimum of two platforms…I would like to introduce you to #YorkHour

This will run as a sister hour to the established #HullHour #LeedsHour and #SheffieldHour it will also be the first which I will be running rather than assisting in.

@YorkHour was first started by a marketing company called Harrison Mann and ran on once a month. The last tweet from the account was August 1st 2016.

The hour is a Twitter based product, however to increase its reach and expand on the potential service an Instagram account will be made along side a Facebook page with possible website.

The research for all platforms will consist of analysing similar hours and sites within the region, the hash tags they use and the services they provide. I will look back over the people who have interacted with the hour and see who is still active and the way in which they interact.

The aim is to create a social hour which will promote all the good things York and give people who love the city somewhere to interact with each other, promote what they are doing and can if they need to seek advice or recommendations.

There is something which is beginning to happen with #HullHour rather than being a meeting place for like minded people once a week it has grown into a place people go to for information and share their life events on a daily basis.