Creative Futures – Notes – 27/02/17

Book recommendation – Entrepreneurial Journalism available on Amazon

Trumps ban of the media outlets who don’t print favourably of him, branding them ‘enemy of the people’.

spoke about the way in which Trump is being represented in the media: is he getting a fair trial my the media.

Immersive Journalism


  • relatively unknown tool that is becoming more popular
  • This is embed-able onto not .com
  • Allows images to become immersive: text hot spot’s. each spot is placed on an item and when curser is hovered over spot text or link appears. There is a paid version which allows more to be done.

Using Thinglink

Using the platform seems fairly straight forward.

Once an image is uploading you click the feature then add text, a web link or multi media image and save.

This is the kind of tool that will come in handy when trying to explain the content of an image. This could be the individual players in a sports event, the content of something, or place of interest on a map

The image I have used as a practice demonstration is one of my own.

Loving Life But Lighter Professional Blog Reflection

The professional blog i have know was not my first attempt at a professional blog, my first was called Cultured Sarah and that was going to be all things cultural around the city, with a focus on smaller events and groups who do not have the glamour of places life Hull Truck Theatre.

It was a good idea and in theory would work well, however in reality I didn’t have time to go to all the events I wanted, this was down in part to University work load. I also work 20 hours very weekend. I feel I could not update the blog as often as required to retain people’s interest and attract new followers.

To make a blog work, there has to be frequent posts, interesting articles based around whats relevant, fun and informative. I felt this was not possible at the time.

This is my new professional blog is called


It is designed to be a personal, relate-able and easy to read.

The name was chosen as it indicates that you can love life whilst loosing weight.

I chose the theme because I wanted something that reflected my  personality. It was important that the first impression they get reflects the kind of content they will find. The colours are light and the sight is informal. This reflects my writing style rather than academic and formal. It is aimed to be light and chatty with a relaxed personal tone.

When looking into the demographic for my blog I made the decision early on not to aim for a specific age range, rather people who may be interested in the subject matter. For this reason I read several similar blogs some well established and some more recent. The language used was simple to read without being to basic.

The blog is in part aimed to take you along my weight loss journey, each week I update on how much I’ve lost at my weight watchers meeting.

I write about tips and helpful hints I pick up along the way. This includes buy’s of the week and posts on well being.

I use pictures, including ones of myself as I believe it helps make the blog be seen as authentic and personable.

There have been occasions when things haven’t gone to plan. I posted a poll on Christmas vises. It got views but no-one actually took part. The reason for this I believe was due to a wrong choice of subject matter.

I tried making a cooking video. This definitely didn’t work. It was far to long, I talked throughout. There is a second demonstration video on the blog. This was filmed with planning, research and plenty of editing. This was also submitted as part of my Creative Futures Video assignment.

The figures are as follows:

Posts 30, Views 590, Visitor 277, Most Popular Day Tuesday. Most Popular Time 21.0

7 WordPress Followers, 2 Email Followers

I feel happy with this as it has only been running for a short time, in a field with so many choices.

The followers are located accross 7 countries.

The way in which people find posts is interesting.

210 followers come from Facebook readers. This is my primary social media platform. All articles are published on here, there are also groups i am a member of where I share posts.

My twitter followers are growing but slowly.

The field I am most surprised at is the search engine option with 81 hits. This proves that my Search Engine Optimisation in working.

I have had lots of positive feedback on social media from the weight watchers groups I post on.

I am very proud of what I have produced.



Loving Life But Lighter Blog

My new professional blog is based around my personal weight loss journey.

Its contains a mixture of personal fact and figures, along side handy hints, personal thoughts and news stories.

An example a news article is  ‘5% of weight lose health benefits’, and a personal thought style story is ‘Be Kind To Yourself’

The blog has a really light hearted feel with plenty of photos.

The blog itself is almost like therapy for myself as it helps me focus, and gives me somewhere to share my thoughts and feelings.

The reception it has received has been really positive and is getting views from search engine as well as via Facebook and Twitter.

It has also gained followers which I’m really happy with as it has only been running 5 weeks.

This blog is something that i will be carrying on once the module has finished.

Change is good

Yesterday i made a huge decision, to change my professional blog from a culture based blog, to one which will follow my weight loss.

In many ways although slightly scary as we are half way through semester 1, it was an easy choice to make. Though i loved the idea of the culture based blog, going to events and writing about them, in reality a combination of work commitments, Uni work and allowing time for work experience, it really wasn’t practical. I wanted something i can really give something of myself to, and that might help others.

The outcome is a blog called Loving Life But Lighter. It will follow my weight loss, including really honest thoughts and feelings, as well as useful tips i collect.

Social Media Analysis Tools

Follower Wonk

Follower Wonk allows users to find bio’s of new customers, friends or talent. It also allows the comparison between your own account and those of competitors or others in the same field.

The analysis tools allows you to break followers into section such as most active accounts, dormant accounts, counties of origin or accounts using key words.

The ability to track followers is handy is it not only allows a visual record of how your follower base grows. In addition, if there is a drop in followers you can analyse activity and look for any possible causes.

Crowd Fire

This tool allows analysis of followers, their locations, activity and interactions with you. It allows you to see the accounts which have unfollowed you. This


This tool allows analysis of users and activity of your and those of users.


The advantage of all the above services is the way in which you can take control of your social media accounts The use of the analytical tools available tailor make and personalise tweets photos and messages to target markets. Including time zones, target markets, business and social.

This is key when trying to grow a business, reputation or following it is vital to know your market, where they come form and the things they like.




The Oxford Dictionary definition states ‘a specialised and profitable segment of the market’

When looking to carve an identity within any market it is the small things which can make the difference. The provision of a specialised service, tailored to a specific market.

To identify a niche there must be an awareness of the current market, whats on offer, and more importantly what the people you wish to serve require. Identifying your desired demographic is key. What do they look for ? Are there any spacial requirements needed such as bold print or audio?

Finding a niche will take some tweaking, time and effort.

The Niche I have chosen is weight loss.

It will be aimed at anyone interested in  weight loss.

The blog will be personal and honest.