Industry Reflection – Journalism’s lack of diversity threatens it’s long-term future

When people think about diversity the first thing which usually comes to mind is to do with colour, race or sexual orientation. This however is not the case. Diversity comes in as many forms as there are differences in people.

It will never be physically possible to represent all aspects of society, however it can and should be seen as a general representation of the people they serve.

An article written for by Caroline Scott on  25th October 2016 called-

How news organisations are starting to tackle the lack of diversity in sports journalism, it explained how, as a whole the media industry is becoming more representative but some areas are still struggling.

The main are highlighted was sports reporting. It states: ‘Only 9.6 per cent of the 456 media roles covering the Olympics, Paralympics, Euros and Wimbledon in 2016 were of Black, Asian or minority ethnic origin.’

Whilst I see why this is a concern, I must ask a question: is it the media companies who are not recruiting a diverse team, or, are they making recruitment choices based on the people which apply?

Without question journalism as an industry needs to make itself more attractive to a multi-cultural intake of wanna be reporters, producers and broadcasters but how?

Harrison Jones from the Guardian said on 4th August 2016 that 51% of the top 100 journalists went to public school. In the same article the National Union of Journalists (NUJ) was quoted as saying our industry remains ‘the preserve of the privileged.’

Not all but most of the top jobs (paid and work experience placements) are London based, therefore unless you are based in the south, or have a heavily supportive external source of income this can be problematic.

A contradiction to that is our own Nicky Harley. Whilst not it the top 100, she began at a local level, worked really hard in perfecting her craft and was fearless in her ambition.

The media is not a one shoe fits all. Media outlets need to produce the like of content that consumers want if not, people wont buy the publications or tune in to the broadcasts.

To do this we need to understand what, as consumers want.

I don’t believe in having a person of diverse race just to tick a box, but if it makes someone think, ‘I get who they are and what they are saying’ or ‘I could do that’. It’s a good thing.

Conversations need to be had with people of all ages to figure out the best plan going forward.


Self-initiated – Plugins

One of the hardest decisions was the choice of plugin’s to use on the site.

I spoke sought advice from some industry professionals including the a small business advisory company who specialise in the use of WordPress.

The chosen plugins at this time are:

1 and 1 WordPress Wizard – This is a set up assistant provided by 1&1. 1&1 is the company which hosts @yorkrosemedia which is my own website which is being used as a dummy site to show the capabilities of the proposed theme.

Affiliated Performance Ads – Integrated data and Automated performance display. Targeted adds for users in real time

Akismet Anti-Spam – Protects against spam

Google Analytics Dashboard for WP – Allows insight into the number of visits the site receives

Sassy Social Share – Allows sharing of content to other platforms including Facebook, Twitter, WhatsApp LinkedIn and Pinterest

Yoast SEO – Complete SEO plugin. This also includes analysis.






Dissertation Planning Tips

As students we all use the library.

Like most I like to think that being half way through my second year, I’m pretty confident in finding the what I need.

Last week however out tutor arranged a specialist session with Chris out librarian. I went asking myself “is this really needed?”

The simple answer is yes! He explained that research is not just about knowing where to look for information, its about the way you think about  what you look for.

Lateral thinking is key, along with organising what you find.

After the class session I booked for a one and one meeting. I came out not only feeling positive about going forward, but excited.

Here are some tips on starting the planning and organisation process.

One Note: I love one note! It’s a one spot shop for keeping notes on everything

one note image

It allows you to keep your research organised. You can easily copy links of articles that interest you or quickly note a thought.

Apps are available for all devices and online which sync up so no matter where you are, you can access what you need.


Key Words

Make a note of key words to search for.

This list should expand as your research grows.

If there are words which keep coming up make a note of it.


When using e-resources in the Uni library there will be the official Harvard citation available.

If you find something of interest dont just note the article note the citation as well. It will save time later

Keep an open mind

At this early stage don’t dismiss anything. We are told time and time again that our initial idea and final piece of work will probably be quite different.

Think Laterally 

The key will be to think laterally not literally. In reality there may not be exactly what you need, so break it down into sections then try and join the dots. It will also help with analysis.

Give Yourself Plenty of Time

After seeing how much time my other half has given  to his research, and speaking to my tutors start the research as soon as you can. There’s not way it can be done with only weeks to spare.

Self-initiated: Time For A Rethink

Recent events, and decisions regarding the course has led to a major shift in direction.

The original intention was to help increase the number of people applying for the degree, however as the college made a decision to pull the degree this was no longer needed.

In  a meeting with Jackie it was decided that we should use this as an opportunity to promote the college and the students.

To be fair it was no great shock when the news was given to me, but things happen and it’s all about adapting.

I said I’d have a think about what we could do and get back to her.

A couple of days later in one of Johns classes he was talking about ‘mending the leaky bucket’, then we had a news day and it hit me.

We have a platform existing platform, which is under utilised, we have great students and most have something to say. So lets start shouting.

My idea was outlined in an email to both Jackie and John.

My Client – Jackie Goodman

After some thought, I decided that I would broach Jackie about working to help promote our degree and what it offers to potential applicants.

Client – Jackie: Head of Journalism and Digital Media @HSAD

Aim – Promote the Course and increase interest and application for new academic year.

Why – HSAD is the only college based Journalism degree to be awarded BJTC accreditation

The welcomes a more diverse range  of pupils to attend.

Smaller class size allows more access to tutors and resources.

Smaller classes allow students to me more than a name and number on a paper.

The cost is approx. £3000 per year less than Trinity or Huddersfield

Hull is a great city with reasonable living costs and great facilities

How – Conduct target audience analysis


  • Scheduled tweets at key times
  • Additional posts relating to activities such as news days, events and journalistic content
  • Interact


  • Populate the page with regular content including student work from news days


Link the Hull Central blog to a general blog about the course, what we have to offer and the students.

Have the blog linked to the social media accounts.


Creating short vids including current and past students talking about what they love about the course and what they have gone on to do.

These can be posted on all social media including a YouTube Channel.

Visit Colleges which teach media related subjects in Hull:

Speak to schools and if possible go along and chat to the students about the course and what it has to offer



CATS Reflection on Leveson

The Leveson  Inquest investigated the British Press following the Phone Hacking Scandal

2007 – News of the World’s editor Clive Goodman and private investigator Glenn Mulcare were convicted interception of phone messages.


2011 – The Police launched an investigation names Operation Weeting following a civil settlement with Sienna Miller.

As a result of this investigation it was revealed that Milly Dowlers phone messages had been hacked, leading people to believe she was still alive.

The enquiry was in 2 parts:

1, investigates the contact between the press and the Police and the press and politicians, the ethics of the press and to consider the extent to which the current regulatory regime has failed and whether there had been a failure to act on warnings of media misconduct.

2, the extent of unlawful or improper conduct within News International, other media organisations. Also the extent which any relevant the police force investigated allegations related to New Internation and whether the police received or were otherwise complicit in misconduct.

Prime Minister David Cameron welcomed the findings, but declined to bring in the legislation.

Part 2 has never been released.


In 2014 the press formed Independent Press Standards Organisation known as IPSO

IPSO has never fined a paper

IMPRESS is the only organisation backed by Press Regulation Panel and Press Regulation. In 2016