The Oxford Dictionary definition states ‘a specialised and profitable segment of the market’
When looking to carve an identity within any market it is the small things which can make the difference. The provision of a specialised service, tailored to a specific market.
To identify a niche there must be an awareness of the current market, whats on offer, and more importantly what the people you wish to serve require. Identifying your desired demographic is key. What do they look for ? Are there any spacial requirements needed such as bold print or audio?
Finding a niche will take some tweaking, time and effort.
The Niche I have chosen is weight loss.
It will be aimed at anyone interested in weight loss.
The blog will be personal and honest.