Personal Branding Final Results

As part of the Creative Futures Module we have been tasked with designing our own personal branding.

These are the final results

Logo

FB banner

 

Business Card

 

The front is the one on the left with a simple image of the logo.

The back contains all the contact details.

The font chosen was a simple Lucide Bright as it is clear, simple and can be easily read when enlarged and shrunk.

Facebook 

2017-05-08

Social media is a major factor for companies and freelancers. It is vital that a presence is there.

The logo is used throughout social media, it is a constant. The logo and the name should always be linked.

Letter Head

Even in today’s digital world people still need to write letters, therefore branding must be carried through into this as well.

Following the simplistic theme of the other branding I didnt want anything to complicated or fussy. Simple clean lines act as a frame with text kept to a minimum and spread evenly between the top and  bottom to add balance.

 

Personal Branding Process: Yorkshire Rose Media

After the initial ideas for a logo for Yorkshire Rose Media using an image i had taken were not viable after a discussion with my tutor.

It was explained that a vector needed to be used. The reason being when a photo is enlarged past a certain point the quality is reduced due to the amount of pixels, with a vector this is not the case.

The easy option would to opt for a traditional Yorkshire Rose Yorkshire_rosehowever this has become so stylized over time, i wanted something that would be recognizable but personal to me and my company.

The first thing was go get a copy of the basic outline yorkshire templet 1  and this would act as a template. This big choices are around the colour and how to make it personal to me.

When making this choice there were several things to consider.

  • what colours reflect me?
  • what colours make a strong statement?
  • what combination works in black and white?
  • what colours with the writing?

The final choice was idea 1

I feel this works well as a colour combination, has a clear connection to the traditional Yorkshire Rose and reflects me.

The choice of font was challenging as I needed it to fit within the outline of the rose, and be clearly defined.

FB banner This is the final result.

 

 

 

Personal Branding- Yorkshire Rose Media – Branding – The Starting Point

The challenge to create what the brand looks like has begun. This is what will cover the criteria of the assignment that has been set.

Initially I started with the idea of a photograph of roses like flowers from in my back garden, and try to work out a way of using them.

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I had three basic ideas the first:

yorkshire rose photo business card 3

The image size was altered using Photoshop to a business card.

The second:

Untitled-1

The third:

POSSIBLE TITLE 1

and fourth:

business card temp back

I showed one of these to my tutor. She explained that the logo needs to me made of a vector not a photo. The reason for this is a vector can be enlarged to any size and remain the same quality.

 

Personal Branding – Yorkshire Rose Media

domain name

Yorkshire Rose Media Lives. Once the vote on Facebook was in, it was just a case of registering. I didnt want to leave it long, just in case the name got taken.

Using the 1 & 1 website I bought the domain name and two years of hosting for a WordPress.org website.

The intention is to upload all my work onto a professional platform and use this to promote myself within the industry.

The next big thing is logo and brand identity. The Yorkshire Rose would be the obvious choice however, as much as i love it I want something that nods its head to tradition but is different.