After the initial ideas for a logo for Yorkshire Rose Media using an image i had taken were not viable after a discussion with my tutor.
It was explained that a vector needed to be used. The reason being when a photo is enlarged past a certain point the quality is reduced due to the amount of pixels, with a vector this is not the case.
The easy option would to opt for a traditional Yorkshire Rose however this has become so stylized over time, i wanted something that would be recognizable but personal to me and my company.
The first thing was go get a copy of the basic outline and this would act as a template. This big choices are around the colour and how to make it personal to me.
When making this choice there were several things to consider.
- what colours reflect me?
- what colours make a strong statement?
- what combination works in black and white?
- what colours with the writing?
The final choice was
I feel this works well as a colour combination, has a clear connection to the traditional Yorkshire Rose and reflects me.
The choice of font was challenging as I needed it to fit within the outline of the rose, and be clearly defined.
This is the final result.